First Choice Power Review 2026

First Choice Power is a Texas Retail Electric Provider and member of the NRG Energy family of brands — a portfolio that also includes Reliant Energy, Direct Energy, Green Mountain Energy, and Cirro Energy in the Texas market. First Choice Power has served Texas residential and small business customers since the early days of ERCOT deregulation and has built a customer base across all major TDU territories, including Oncor, CenterPoint, AEP Texas, and Texas New Mexico Power.

First Choice Power offers fixed-rate plans in 12- and 24-month terms, competitive month-to-month variable plans, and select promotional offers for new customers. The company's pricing typically falls in the 10 to 14 cents per kWh range for 12-month fixed residential plans. As an NRG subsidiary, First Choice Power benefits from NRG's large-scale power generation portfolio and risk management infrastructure, which supports pricing stability relative to smaller independent REPs with less supply hedging capacity.

Pros: NRG supply chain backing, consistent plan availability across ERCOT territories, established brand with over two decades of Texas retail experience, competitive new-customer promotional rates.

Cons: Rates are generally mid-market rather than leading-low; as one of five NRG Texas brands, First Choice Power can feel undifferentiated relative to sibling companies with stronger feature sets (Reliant) or stronger green credentials (Green Mountain).

Unique Differentiator: First Choice Power's longevity in the Texas market — operating continuously since early deregulation — gives it a customer service track record and operational consistency that newer REPs cannot claim, appealing to customers who prioritize proven reliability over novelty.

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